Understanding this window is critical for the business in order to optimize the value of a fractional executive. And equally critical for the Executive themselves to understand and target their Ideal Client Profile.
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Many organizations turn to outsourced sales expertise. Two popular options are the Fractional Chief Sales Officer (CSO) and the Sales Consultant. While both can deliver immense value, they serve distinctly different roles.
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I was recently asked if I would provide the “best of the best.” To me, this label of absoluteness is ridiculous, and in the context of finding the right Fractional CSO for an individual business it makes no sense.
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Titles reflect authority, responsibility, and expertise, and establish clear roles and expectations. For clients, a title can signal the level of decision-making power.
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Vendux connects you with expert Fractional Chief Revenue Officers (or fractional CROs), to drive immediate revenue growth, recurring value, and strategic sales excellence—including practical upselling and monetization techniques that prioritize sustainability—for SaaS companies.
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What appears to be an absence of structure, invites everyone to have an opinion. And everyone becomes an expert on how to structure and execute sales, how to pitch to a customer, and to think that the value proposition is really a no-brainer.
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It is the sales team that is responsible for every dollar of revenue, all the growth the business aims for, and in many cases relies on to survive. With that in mind, the sales leader should be sitting next to the CEO, Founder, or Owner, and be the second most important person in the organization.
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