Understanding this window is critical for the business in order to optimize the value of a fractional executive. And equally critical for the Executive themselves to understand and target their Ideal Client Profile.
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As of today, LinkedIn identifies 78,000 professionals in North America as “fractional.” I am adding further executives into the fold that take on fractional roles, though use the label “consultant,” “advisor,” “interim,” or “virtual” on LinkedIn.
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Manufacturing companies often struggle with sales leadership, leading to stagnant growth and missed revenue opportunities. As CEO, your goal is to grow your business by implementing a robust sales plan and enhancing your sales team management and processes to empower your team to sell more effectively.
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Many organizations turn to outsourced sales expertise. Two popular options are the Fractional Chief Sales Officer (CSO) and the Sales Consultant. While both can deliver immense value, they serve distinctly different roles.
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The Corporate Soldier is someone who knows all the rules and regulations governing their organization. They are well-versed in the written and unwritten “dos and don’ts” of the workplace. They follow every rule to the letter and use these rules as the basis for all their actions.
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As manufacturing gears up for 2025, business owners like you face a critical decision point. While your production lines might be ready to meet demand, there's a more pressing question keeping you up at night: Who among your sales representatives will lead your sales team through this crucial growth period?
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As an experienced fractional sales leader, I understand that startups need swift, effective strategies to accelerate sales growth without a full-time commitment.
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In the first 60 days of a new role, a seasoned fractional sales leader and a full-time sales leader approach the role with distinct objectives and timeframes, each adapting their strategies to achieve success based on their unique role.
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I was recently asked if I would provide the “best of the best.” To me, this label of absoluteness is ridiculous, and in the context of finding the right Fractional CSO for an individual business it makes no sense.
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As a business owner, one of the things I've learned is how to leverage limited resources for maximum impact. This is especially true when it comes to investing in scaling my sales function.
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