Posts tagged SAAS
The Growing Phenomenon of Fractional Executives: By the Numbers

As of today, LinkedIn identifies 78,000 professionals in North America as “fractional.” I am adding further executives into the fold that take on fractional roles, though use the label “consultant,” “advisor,” “interim,” or “virtual” on LinkedIn.

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Improve SaaS Revenue Model and Grow with a Fractional CRO

Vendux connects you with expert Fractional Chief Revenue Officers (or fractional CROs), to drive immediate revenue growth, recurring value, and strategic sales excellence—including practical upselling and monetization techniques that prioritize sustainability—for SaaS companies.

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Understanding the Difference Between a CRO and a VP of Sales

As I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).

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Strategies for Achieving Business Growth: Sales-Led vs. Product-Led Approaches

Growth is the ultimate objective for any company, and the strategies employed to achieve this growth can vary significantly. Two prominent approaches are sales-led growth and product-led growth. While both methods aim to increase revenue and expand market share, they differ in their primary focus and execution.

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How Important Is Industry Expertise in Sales Leadership?

In conversations with clients and prospects, the subject of industry expertise often comes up. While some clients insist they need a "sales leader with deep industry experience," others will also be quick to clarify that "industry experience is a nice-to-have, but not a must-have." 

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How SaaS Companies Can Embrace Evangelist-Led Growth

By embracing evangelist-led growth. This strategy develops and leverages the enthusiasm and advocacy of a company's most passionate users to eventually drive new customer acquisition. These "evangelists" are customers who are highly satisfied with a company's product or service and are willing to recommend it to others.

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