Fluctuating demand and evolving buyer behavior to economic upheaval, uncertain regulatory environments and disruptive competition, today’s business landscape requires leaders to rethink their approach to predicting revenue.
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As manufacturing gears up for 2025, business owners like you face a critical decision point. While your production lines might be ready to meet demand, there's a more pressing question keeping you up at night: Who among your sales representatives will lead your sales team through this crucial growth period?
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As an experienced fractional sales leader, I understand that startups need swift, effective strategies to accelerate sales growth without a full-time commitment.
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A Fractional VP Sales comes into a company without roots. So, how can they be successful when they aren't embedded in the company's culture or structure? The team knows they won’t be around long.
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In the first 60 days of a new role, a seasoned fractional sales leader and a full-time sales leader approach the role with distinct objectives and timeframes, each adapting their strategies to achieve success based on their unique role.
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I was recently asked if I would provide the “best of the best.” To me, this label of absoluteness is ridiculous, and in the context of finding the right Fractional CSO for an individual business it makes no sense.
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Within the business landscape, we can question a myriad of processes, functions, and tools that will be displaced by AI. Some might question the future role of salespeople.
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Titles reflect authority, responsibility, and expertise, and establish clear roles and expectations. For clients, a title can signal the level of decision-making power.
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As a business owner, one of the things I've learned is how to leverage limited resources for maximum impact. This is especially true when it comes to investing in scaling my sales function.
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When you're a fractional executive, the pricing conversation is particularly delicate. Unlike traditional roles, where pricing is often standardized, fractional work is tailored to each client's needs, making the discussion about rates more complex.
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