The terminology used to describe this type of engagement is sometimes confusing: contractor, interim, fractional, 1099, gig, on-demand, project-based, hired gun, virtual, third-party, temporary.
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The article is the personal, behind-the-scenes look at what it takes. The sometimes ambiguous, less glamorous side of being an Interim. And when you are done reading you will think, this was obvious, too.
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The list of considerations when going international is long: duties, currencies, regulations, customs, language, to name a few. One crucial step, however, often remains unaddressed: How to sell. All falls flat if an enterprise lacks the right sales resources to actually close a deal overseas.
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Where Does the Fractional Model Work Best? It is not a one-size-fits-all. It does have a place in many SMEs looking for growth, change, and a fresh perspective.
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In today’s market place no business can afford to stand-still. In fact, it is impossible. One is either moving forward or going backward. And hopefully going forward with profitable new name revenues.
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An interim sales leader does not have roots in the company. How can they possibly be successful? The team knows that they will not be around for long, so individuals may choose not to work with them. They may also not have sufficient time to get to know each individual, earn their trust and respect, demonstrate their capabilities to help. How can they become a true leader?
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Gig executives help companies address skills gaps, pilot new initiatives, conserve limited resources, and tackle critical priorities! They are the perfect alternative to traditional recruiting, consulting, training, or – worst – doing nothing and hoping for the best.
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Reputation is the key to securing the next assignment. They are keenly interested in expanding their network and obtaining a referral from every assignment. They are often in a try-before-you-buy situation where the temporary assignment may lead to permanent employment.
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A sales team without a leader is like a ship without a captain or a sports team without a coach. So, when a business loses or never had a true sales leader, the void has to be filled. There are several choices available to the Board, the CEO, the Owner, or the Founder. And as in so many situations, the right decision is often dependent on the circumstances, or the details of the scenario.
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As a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
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