The most successful fractional executives—those who consistently land high-value assignments, build reputational capital, and operate at the top of their field—are not generalists. They are specialists.
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Making decisions can be tricky – and there can be difficult decisions we sometimes wish we didn’t have to make. A systematized approach for clarity, consensus, and confidence can be powerful and valuable when making decisions.
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When hiring for sales positions, I rarely paid attention to formal education, the school attended or degree obtained, or even the name dropping of sales trainings. I was looking for relevant experience and soft skills, defined as desirable qualities that do not depend on acquired knowledge.
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As a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
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