Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
Sign up to receive updates.
The start of a new calendar year is more than a flip of the page; it’s a psychological reset button for businesses and individuals alike. It’s a time to reflect on the past year’s wins and losses, recalibrate goals, and ask the critical question: Should we stick to what works or explore new approaches?
Read MoreIn the world of B2B sales over the past years, I often wonder about perceptions of a generational divide between seasoned sales leaders and newcomers. While experience undoubtedly brings valuable insights, the rapidly evolving business landscape challenges us to reconsider whether a divide truly exists or if it's merely a perception.
Read MoreThe Corporate Soldier is someone who knows all the rules and regulations governing their organization. They are well-versed in the written and unwritten “dos and don’ts” of the workplace. They follow every rule to the letter and use these rules as the basis for all their actions.
Read MoreI fumbled… I talked about the fact that we are a small and newer business, that the founder and partner at the time were both older white males, that sales to this day is a white and male-dominated space, that our roster of executives is diverse, and that we can purposely match on DEI criteria.
Read MoreWhile a slowing economy presents challenges, it also offers unique opportunities for those who understand the value of fractional leadership. Fractional executives provide businesses with the expertise, flexibility, and cost-effectiveness needed to navigate economic uncertainty and emerge stronger on the other side.
Read MoreI hear this thinking quite often when discussing the placement of a fractional sales leader. And in some cases, the election is then cited as a reason to not move forward and to stay with the status quo. Even though in the roam of talent acquisition, contracting a fractional executive is the most flexible low risk-high impact decision.
Read MoreThe adage "The customer is always right" has been a cornerstone of customer service philosophies for decades. This principle suggests that businesses should prioritize customer satisfaction above all else, believing that the customer’s perspective, needs, and demands should be met to ensure loyalty and success.
Read More"Move the needle" means making a noticeable, measurable change, typically a positive one. This idiom became popular in business, where the fundamental question is how to make an impact on the company. Because success in business demands significant, noticeable achievements.
Read MoreThe agility that shaped the product, and the flexibility and efficiency it promises if it’s a B2B solution, are rarer outside of the design and development cultures that gave it birth. This disconnect is often apparent in marketing departments which can fail to reflect the promises of the products they promote.
Read MoreIn business and, yes, in many other areas of life, one truth remains constant: the pursuit of improvement is endless, and it needs to be. This is particularly true when we talk about conversion rates, a vital metric that serves as a barometer for business success and efficiency.
Read More
