Conversion rates have different definitions or meanings, depending on the nature of the business or the stage of the sales cycle. And in every case, they carry tremendous importance as an indicator of success and efficiency.
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Presales is the entire process of successfully closing a sale of a product that does not yet exist. Like the infamous vaporware, for example, a software or hardware product that has been advertised but is not yet available, either because it is only a concept or because it is still being written, designed or produced.
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I’m sure many of you in leadership positions have asked yourself these questions: How can I do a better job of driving profitable growth in my business? How can I drive the right behavior of my employees? The options can be overwhelming. But there's one proven thing that can drive profitability...the effective use of KPIs.
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Body language is a mysterious, unspoken way that people unconsciously communicate what is really on their minds. The importance of body language in sales lies in the fact that many buyers are either unsure of or reluctant to openly communicate their intentions.
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Choosing one side of a paradox would be delightfully clear and easy. Though the world is not black and white, it comes in all shades of gray, it is nuanced, and there are no easy answers, no silver bullets.
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Confirmation bias: we make a snap judgment within the first minute - or possibly even before meeting the candidate - and then spend the rest of the interview looking for data to support this initial hunch. Why? Because we hate to be wrong.
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Although every leader knows the importance of communication - for the success of their organization, their people, and themselves - a surprising number of leaders fail in this vital skill. According to a survey, only 10 percent of frontline leaders are effective at conveying performance expectations and facilitating clear agreement on the next steps.
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Why should business owners and CEOs hire small, independent professionals, as opposed to other, more traditional options? Here are her top five reasons.
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Hindsight bias occurs when people feel that they “knew it all along” — when they believe that an event is more predictable after it becomes known than it was before it became known.
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LinkedIn and other social media platforms are full of those who self-describe as “#1 Influencer,” “Change Agent,” “Hacker,” “King,” “Best-selling Author,” “Wolf,” “Keynote Speaker,” “Evangelist,” “Thought Leader,” or ”Advocate.”
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