Few things in sales are more frustrating than carving out time, preparing for a call, and then waiting in an empty Zoom room. No-shows aren’t just a waste of time — they can feel like a lack of respect.
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On a video call, we only have access to visual stimuli, which makes us feel very uncomfortable as it forces us into "constant gaze," essentially being forced into staring at someone's face for an extended period of time.
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Body language is a mysterious, unspoken way that people unconsciously communicate what is really on their minds. The importance of body language in sales lies in the fact that many buyers are either unsure of or reluctant to openly communicate their intentions.
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