Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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I hear this thinking quite often when discussing the placement of a fractional sales leader. And in some cases, the election is then cited as a reason to not move forward and to stay with the status quo. Even though in the roam of talent acquisition, contracting a fractional executive is the most flexible low risk-high impact decision.
Read MoreThe adage "The customer is always right" has been a cornerstone of customer service philosophies for decades. This principle suggests that businesses should prioritize customer satisfaction above all else, believing that the customer’s perspective, needs, and demands should be met to ensure loyalty and success.
Read More"Move the needle" means making a noticeable, measurable change, typically a positive one. This idiom became popular in business, where the fundamental question is how to make an impact on the company. Because success in business demands significant, noticeable achievements.
Read MoreThe agility that shaped the product, and the flexibility and efficiency it promises if it’s a B2B solution, are rarer outside of the design and development cultures that gave it birth. This disconnect is often apparent in marketing departments which can fail to reflect the promises of the products they promote.
Read MoreIn business and, yes, in many other areas of life, one truth remains constant: the pursuit of improvement is endless, and it needs to be. This is particularly true when we talk about conversion rates, a vital metric that serves as a barometer for business success and efficiency.
Read MoreIn our modern world, we are blessed with an abundance of choices. From the variety of toothpaste brands at the grocery store to the vast array of career paths available, options surround us at every turn. However, this abundance of choice has given rise to what psychologists call the "Paradox of Choice."
Read MoreFeeling disappointed in oneself is motivation to change, maybe the strongest motivation of all. And as a leader, how do you trigger this in a team member that is underperforming and who you want “to see the light?”
Read MoreI hear a familiar theme in speaking with CEOs on the subject of making changes in their sales organizations. That is, the feeling that they have known for quite some time that organizational change was needed.
Read MoreTwo contrasting cognitive biases - the Complexity Bias and the Simplicity Bias - have a significant impact on decision-making processes. The Complexity Bias tends to push us towards favoring intricate, convoluted solutions, while the Simplicity Bias advocates for straightforward, easy-to-understand approaches.
Read MoreI like to be deliberate, to take actions with intent, and to say words that matter. The concept of being deliberate, in contrast to a life lived without intention, is an exploration of how we choose to navigate our existence. The opposite of a deliberate life might be one where we simply follow the paths laid out by others or by circumstance, without active decision-making.
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