My LinkedIn feed feels increasingly like a virtual bookstore. Everywhere I look, someone is “#Author,” “launching soon,” or promoting their latest book. For professionals, consultants, coaches, and entrepreneurs, writing a book has become the new business card — a calling card of credibility.
Read MoreIn a conversation with a founder, he shared that in preparation for his start-up he read books and watched every podcast of a certain sales guru; and now he was ready to sell.
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