Posts tagged roi
Should You Write a Book? The Real ROI Behind Publishing in the Social Media Era

My LinkedIn feed feels increasingly like a virtual bookstore. Everywhere I look, someone is “#Author,” “launching soon,” or promoting their latest book. For professionals, consultants, coaches, and entrepreneurs, writing a book has become the new business card — a calling card of credibility.

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Build Partner/Channel Programs that Work – The First Time!

Partner/Channel programs fail for a variety of reasons, and the specific causes of failure can vary depending on the strategy or lack thereof. Based on my 30 years of partner/channel program strategy development and execution, here are the top five reasons why partner/channel programs fail:

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