My LinkedIn feed feels increasingly like a virtual bookstore. Everywhere I look, someone is “#Author,” “launching soon,” or promoting their latest book. For professionals, consultants, coaches, and entrepreneurs, writing a book has become the new business card — a calling card of credibility.
Read MoreI have conversations on a regular basis with business owners and founders who expect much more magic on the sales side of their businesses than they would otherwise with other functional areas like HR, Finance, or Engineering.
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