We'll discuss the basics of social selling and how you can get started right away. We'll also talk about some of the benefits of social selling and how it can help you grow your business.
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Especially in the startup world, pivots on everything from product to GTM strategy are very common. Most of those directly impact employees. And even without major pivots, startups go through phases or stages in their growth process.
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As a Fractional and Interim Executive in partnership with Vendux, as a solopreneur running your own business in the gig economy, and as a human helping other humans, we believe this is YOUR Bill of Rights.
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Vendux is a matchmaker, an agency connecting companies with proven executives who will step in and make an impact fast. Because our seasoned executives help growth-stage companies by eliminating trial-and-error when building sales into an effective and repeatable process.
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As a founder, owner, CEO, or board member, you define your needs: the goals you want to accomplish, the specifics of your sales structure, the nature of your product, the target markets, etc. …and there is most definitely someone out there who has done that before. The perfect match is bringing their experience into your organization!
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There is a lot out there: advice from founders and investors, stories of unicorns, tools and services that claim to guarantee success, ultimate tips and steps, … Starting, growing, and succeeding with a startup is complex and has a multitude of aspects.
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Sometimes they are flexible, maybe even adjusting to your availability. And there are what I would label “best practices” in Business Development for a fractional executive that, in the end, allow building a pipeline.
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The ratio between those two is a balancing act, one that does determine whether the solopreneur is successful and their practice survives. But is there an ideal ratio, an ideal amount of time to spend on Business Development?
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What needs to be different when you interview a candidate for a fractional executive role, like a Fractional VP of Sales or Fractional CRO? They are hired for a specific task, period of time, or interim role. Interview for the skills required to complete those shorter-term goals; everything else is gravy.
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Frequently, when speaking with startup founders, I hear the comment, “we are not ready for a sales leader.” The reasoning provided includes lack of funds (“we need to generate some revenue first”), a sequence in hiring (“we are busy hiring AEs and SDRs”), or delays in product development (“the product is not ready for primetime”).
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