Revenue Solves All Problems

Starting, growing, and succeeding with a startup is complex and has a multitude of aspects. My simple list of just four success factors looks something like this: Product: Have a product or service with market fit. You: Work hard and smart. Team: Be a leader that people want to follow and hire people that are smarter than you. Sales!

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The Matchmaker vs The Recruiter: Who Should You Hire to Land Top Senior Talent?

What's the difference between a matchmaker and a recruiter in this context? And which path should you take to give your company the best chance at landing an A-player for those mission-critical senior roles?

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The Fractional Industry Needs a Unified Voice

The FLA is the thought leader and guiding force within the fractional leadership industry, uniting the diverse community of organizations and professionals. The vision is to foster collaboration, promote growth, and shape the future of the fractional leadership industry on a global scale. The FLA seeks to define fractional leadership excellence, setting the industry's gold standard.

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Chasing the Next Shiny Thing Is Like Sailing Without a Compass…

It's not uncommon for salespeople to be drawn toward the newest trends, innovative tools, and promising techniques. The allure of "the next shiny thing" in sales is hard to resist, especially when things do not go according to plan and you are behind quota.

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The Ultimate Guide to Great Sales Leadership

My philosophy on leadership was initially shaped by those latter interactions: setting meetings with VPs of Sales and Marketing, meandering through their office spaces to conference rooms, and engaging with various team members. Observing their interaction with technology and their cultural dynamics provided me with a tangible sense of the environment fostered by the leader at the helm.

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A Tale of Two Markets

In the landscape of fractional sales leadership, where adaptability is the cornerstone of success, the challenge of establishing a precise pricing strategy for a freelance sales leader is nuanced and layered. Several external factors have to be considered.

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Message In a Bottle - D2C Wine Sales

The majority of wineries today focus their business model on growing their direct-to-consumer business. At the core of that strategy is converting winery visitors to club members, where they will receive extra care, focus, and attention to retain them as loyal customers. Wineries selling direct-to-consumer yield higher profit margins than sales to wholesalers.

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Grow Your Sales Leadership Capital

The Vision Paper outlines the tenets of the Sales Leadership model in the context of current and future trends for companies that need to manage issues outside their current capacity or their capabilities in sales leadership. It also describes this new category and approach to human capital management because growth requires an investment in Sales Leadership.

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The Median Fractional Sales Leader

A recent study of around 1,000 fractional sales leadership assignments sheds light on this evolving role, offering a statistical benchmark to navigate its landscape.

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In Search of Sales Unicorns. Apply Here.

Sales success requires a major investment of time and resources from the top. Sales leadership is all about defining the sales strategy, developing the right processes, sales tools and collateral, building a sales-driven culture, coaching, training, and of course -- ringing the bell!  

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