Too many people like to describe themselves as thought leaders. They want to be recognized as an authority in their field, as the one with the original thinking that others follow. But those true original thinkers are a very rare breed.
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We all have very different ways of coping with discomfort, but the most successful among us believe that withstanding discomfort is a skill that has helped them in hugely positive ways.
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In a well-functioning process, numbers are used to standardize, clearly identify the success factors, and measure outcomes of not just the end result but every step along the way.
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Some people just thrive on bad news: They are the first to share it, and that is all they talk about. It is hard to dig yourself out of a dark, negative hole. Surround yourself with friends or mentors that are optimists. It is almost inevitable that you will turn into a “glass-half-full” person.
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So, what is it? Are we leaning towards the silver bullet or the complicated solutions? And how does that play out in sales and marketing?
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While your website can share all the rational reasons for why your product is the best, no one will buy unless they feel they get to know you, have a likable online experience and develop the trust that the product or services delivered actually meet the description provided.
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Good salespeople know how to focus completely on one thing at a time. When working with a client, focus only on them – the fear that they may not sign and you will miss your quota is a distraction.
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And here is a list of alternatives to the just-checking-in-email, if you do not have a good reason but want to find one. For all these, there is one overriding principle: make sure that what you send is relevant to the prospect. Otherwise, they will - rightfully so - consider it spam, and it will devalue every future interaction you have with them.
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None of these phrases are all that complicated. In fact, most of the phrases and the words that make them up are pretty small. And if you really need a reason to use them, consider that what goes around will come around. And negativity has never closed a sale.
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Healthy competition encourages us to work harder, push beyond perceived barriers, and strive to be our best. It motivates us, giving us a tangible target to set our sights on.
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