Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Despite a challenging economic climate, startups are well-positioned to accelerate efficient growth this year. Even the slightest performance improvements amplify growth, fueling already motivated employees and stakeholders. Speed and agility are powerful when building an efficient revenue machine.
Read MoreA scaleup business faces cash flow issues, a founder wearing too many hats, and an inability to afford full-time senior sales leadership. If any of this sound familiar, your company is likely at a critical juncture when bringing in an Fractional Sales Leader could be the perfect solution.
Read MoreDiscover how fractional talent is reshaping the future of business and learn how to effectively integrate these valuable resources into your organizational strategy. Stay ahead in a rapidly changing environment with fractional talent strategies.
Read MoreAs a start-up gears up for a Series A investment, early-phase scaling becomes imperative to secure funding. In the absence of a foolproof playbook, the path forward is far from clear-cut or universally acknowledged. The typical playbook often suggests hiring a VP of Sales, a move fraught with challenges:
Read MoreMost CRO’s are really focused primarily on New Logo Sales. Often, the CRO has a peer called the Chief Marketing Officer who is goaled on metrics related to Reputation and Demand Gen (leads). There is another peer, the Chief Customer Officer or Head of Customer Success who is goaled on Adoption, Renewals, and sometimes Expansion.
Read MoreI recently ran the NYC Marathon, crossing the finish line in seven hours after a 26.2 mile run through that world-class city. I'm still riding the "high" of this exhilarating experience, and thinking a lot about the analogies of a marathon and lessons in other parts of our lives -- like business building.
Read More"We will wait to hire a sales leader until we have more customers." While it may seem like a prudent approach to save resources, this strategy can have both advantages and disadvantages. Here's some thoughts as we explore what might be behind this statement and whether it's a wise decision for a growing company.
Read MoreIn the exhilarating universe of startups and glamorous founders, Sales Leaders are often unsung heroes, guiding businesses through the tumultuous journey of hyper-growth. Their innovative strategies, customer focus, process-centric approach, adaptability, and team leadership form the backbone of a startup's success story.
Read MoreTheir future work relies upon referrals and a successful track record. Interim and Fractional Executives are paid on the understanding of goals and objectives being performed and delivered, and not merely based on attendance.
Read MoreSales-led growth and product-led growth are distinct strategies, each with its own set of priorities and approaches. And successful growth strategies always require an alignment between sales and product. And that also means aligning the investment.
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