2024 State of Fractional Sales Leadership
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Over the past year, Vendux has worked on several hundred assignments for fractional sales leaders; and in the process, has collected extensive data. This covers details on clients, their challenges, and the focus of assignments, but also datapoints like duration and compensation.
Our executives have provided us additional information based on their assignments.
As a result, this report contains the collective experience of our entire community and the details of over 1,000 fractional sales leadership assignments. In addition, we are also able to compare the analysis to the prior-year report, providing first-of-its-kind insights into how this novel market is developing over time.
The number of fractional sales leaders in the U.S. and Canada surged from 5,000 in 2020 to 9,000 in 2024.
Nearly 50% of these fractional sales professionals have 3+ years of experience, demonstrating growing maturity in the space.
Software, cybersecurity, and technology continue to dominate fractional sales leadership. The healthcare, construction, media, and manufacturing sectors are rapidly adopting fractional roles.
Compensation Trends: The industry is seeing 2024 average monthly fees rise to $9,651 (+15%), while hourly rates increased to $213/h.
