Posts in Best Practice
Creative Pricing When Your Customer Has Gamophobia

Gamophobia is the “fear of commitment”, normally applied when talking about relationships. And I find this term also applies really well in this situation. The last time I saw it was back during the 2007/2008 financial crisis. And now it seems to repeat itself. Customers freeze up. 

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Don't Fire Your Sales Team

When you do have to reduce the size of your team, though, review all functions: (1) What do you really need in the short term against your new, realistic revenue plan? (2) How easy in this function to rehire and retrain? How long does it take to be effective and contributing? 

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