The art of B2B marketing in the digital age is becoming more complex. 

In a world where buyers and decision-makers have access to a world of information (offered by you and your competitors) and the buyer’s journey is becoming increasingly noisy, more effort does not always equal better results. 

Crafting and tracking solid KPIs becomes more important to the success of your team and organization. 

But which metrics deserve your attention: Activity? Retention? Revenue? All can have an impact on your pipeline and your results. 

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