brandRUSSO and Vendux Announce Strategic Partnership to Align Branding and Sales Leadership for B2B Growth
Lafayette, LA & Kansas City, MO — brandRUSSO, a strategic branding agency recognized for its proprietary Razor Branding™ methodology, and Vendux, a leader in on-demand fractional sales leadership, have formed a strategic partnership to help B2B companies align their brand strategy with sales execution, driving scalable and sustainable growth.
By combining brandRUSSO’s expertise in brand development and positioning with Vendux’s experience in fractional sales leadership, coaching, and enablement, the partnership delivers a fully integrated approach to go-to-market success. Companies gain both the strategic foundation and real-world execution needed to compete and grow.
“We’ve seen time and again that companies struggle when brand and sales don’t align,” said Jaci Russo, CEO of brandRUSSO. “Through this partnership with Vendux, we’re now able to connect the ‘why’ of the brand with the ‘how’ of the close.”
The partnership will focus on delivering services such as:
• Brand positioning and message development
• Fractional sales leadership and interim revenue executives
• Sales enablement and performance coaching
• Brand and sales alignment workshops
• Joint webinars, white papers, and executive education
“Vendux clients are often in a moment of change—scaling, shifting focus, or entering new markets,” said Henning Schwinum, CEO of Vendux. “Partnering with brandRUSSO gives them the clarity and confidence to move forward. It's a natural fit.”
The two companies will launch joint marketing, thought leadership, and client engagement efforts immediately. Initial initiatives include co-branded events and shared content across both networks.
For companies looking to clarify their brand and accelerate sales, this partnership bridges the strategic and tactical, uniting insight, messaging, and execution into one cohesive solution.
About brandRUSSO Founded in 2001 by Jaci and Michael Russo, brandRUSSO is a strategic branding agency that helps B2B companies build brands from the inside out. Through the Razor Branding™ process, brandRUSSO identifies target audiences, develops positioning, and crafts messaging that drives awareness, loyalty, and advocacy. Learn more at www.brandrusso.com.
About Vendux Vendux connects companies with seasoned sales leaders on a fractional or interim basis—helping clients accelerate revenue growth through expert leadership and execution. Whether launching a new product, entering a new market, or scaling for growth, Vendux provides the right sales leadership at the right time. Learn more at www.vendux.org.