Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Gig executives help companies address skills gaps, pilot new initiatives, conserve limited resources, and tackle critical priorities! They are the perfect alternative to traditional recruiting, consulting, training, or – worst – doing nothing and hoping for the best.
Read MoreReputation is the key to securing the next assignment. They are keenly interested in expanding their network and obtaining a referral from every assignment. They are often in a try-before-you-buy situation where the temporary assignment may lead to permanent employment.
Read MoreA sales team without a leader is like a ship without a captain or a sports team without a coach. So, when a business loses or never had a true sales leader, the void has to be filled. There are several choices available to the Board, the CEO, the Owner, or the Founder. And as in so many situations, the right decision is often dependent on the circumstances, or the details of the scenario.
Read MoreAs a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
Read MoreIf there was a playbook for scaling with a perfect record, it would be legendary and omnipresent. There is not! One of the standard steps, though, seems to be the hire of a VP of Sales. This type of VP stays in place less than a year and in hindsight turns out to be a costly endeavor for a cash-strapped start-up.
Read MoreThe founder has taken the product to potential clients, hired a couple of salespeople, and sold it a few times. At this point do not HIRE your first VP of Sales! The executive recruiting process is going to take 6 months, cost $50-70k, and you will fire the person after 12-18 months and start over.
Read MoreThe recovery from the pandemic-induced recession presents an opportunity for gig-executives, and vice-versa. Because at a time of uncertainty, a time where experience provides returns, and a time when a business can not take on more expense, working with gig executives is the smartest thing.
Read MoreI think most small business owners will agree: the best part of the Paycheck Protection Program (PPP) is that 100% of the loan can be forgiven – if certain criteria are met. One of those sets of rules is around staffing requirements. After all, the program is meant to keep people employed.
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