With over 20 years of experience, Tracey Sand is an accomplished sales leader across diverse industries and business sizes—from ambitious startups to established enterprises. Tracey has built her reputation by closing high-value deals, forging long-term partnerships, and opening new markets, consistently delivering five to six-figure revenue impacts for her clients. Her expertise spans B2B and B2C sales.

Tracey excels in leading sales teams, crafting actionable playbooks, coaching top reps, and managing the full sales cycle—from strategy to retention. Her innovative approach has transformed traditional sales, notably scaling multimedia offerings from $2,000 print ads to $100,000+ 3D animation packages, boosting client value and engagement. She also brings expertise in channel management and U.S. market entry strategies for international clients, combining a results-driven mindset with collaborative leadership.